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WARNING: Reading engineering and manufacturing news can cause drowsiness.

Engineers have been stereotyped as boring and never being wrong! I agree engineers are seldom wrong:), but we're certainly not boring. Engineering companies have been sending out boring product news articles for decades and now they're filling email in-boxes with more boring product news.

Recently we set out to test our theories on what engineers want to read. Using an A/B test sent to over 100,000 readers. The test was conclusive and clearly evident that engineers want to read interesting industry news rather than product announcements.

It's time for the scourge of boring engineering news to be banished to spam folder where unwanted email goes to die.

Industry tap is where you can keep in touch with the latest happenings in the engineering world where we bring together the latest news in an easy, bite-sized enjoyable read.